posted by W A Blog Tools on Dec 31
A lot of online writers have an either/or mentality. In other words they get an idea and cannot decide whether to write a blog post (or article on a standard type website) on this idea or to submit an article to an online submission sites or article banks in order to drive traffic to that blog.
This confusion is built on the understanding that search engines will not pick up duplicate material. If Google, for example finds your article on ezinearticles, and then finds the same article on your blog, it will not create two separate hits for that article. This only makes sense because a person doing a Google search does not want to come across page after page of the same exact material.
So what should you do?
First, there only has to be about 20 to 30% difference between the two articles for search engines to pick them both up. This makes your job very easy and allows you to double your bang for your buck.
The same idea can become a blog post and be submitted to an article bank as long as they are both slightly different. Here are a few ways to make the two articles distinctly different:
- Shuffle the order. If you?ve written a list article, just rearrange the bullet points in a different order.
- Change the Title. This is an easy one. Just create a new title for the second article that still describes what it is about and contains the keywords you seek to attract.
- Reword at least once sentence per paragraph. You don?t have to do a major rewrite, just use synonymous words to convey the same meaning.
- Chop it up. If your blog article is long, consider cutting it in half to make two articles for the submission sites.
- Create bullet points. Break whole paragraphs in one article into bullet points in the other article.
- Search and change. Skim through the article and locate any words or phrases that can be changes slightly or reworded. Again you are looking for synonyms and similar phrases.
- Create Subheadings. Where warranted, insert a subheading to designate when a new idea or topic is being introduced. Not only will the subheads alter the article, it is a great place to make use of your keywords to attract more search engine attention.
With just a little revision, you can recycle one idea into two articles. One of which can be used on you blog or website and the other to be submitted to an article bank to get a lot of exposure from other webmasters and newsletter publishers.
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