posted by W A Blog Tools on Dec 26
So, do you have a blog? Why not? You want people to come to your website, right? If you don’t have one, is it because you’re scared that your writing stinks on ice? Or, maybe you don’t think you have the know-how to set one up. But, and this is the best excuse, you think you don’t have the time. Guess what? You’re dead wrong.
If you expect to build a list, you need people’s eyeballs on your squeeze page, and blogs will do that for you. Search engines love them because they’re mainly text based. All you need to do to rank high in the search engines is to make a daily entry. Try to stick to a theme, and make sure that keyword surrounding your niche are in every single post, it won’t take long for your blog to be ranked. One of mine got a PR5 in less than six months, and a PR5 is great!
Of course, page rank depends on a lot of factors that we don’t want to get into here, but let’s say that on a scale of 0 - 10, a PR5 is pretty solid. The higher your page rank, the higher your site will show up in the search engines, and the more traffic your page will receive. Of course, the first three pages are the desired real estate, with the first page being the highest goal. The number one spot on that page gets the most traffic of all. And here’s the great thing: It’s all free!
With that being said, let’s discuss those issues stopping you from putting up a blog:
You can’t write:
Hogwash. Anyone can write, if they put their mind to it, and you can, too. If you need to study a bit first, there are lots of great home study courses out there. Buy one and study it. Then, take one hour a day and just sit in front of your computer screen, staring at a blank page, if you have to. Eventually, your mind will come around to writing, even if it’s only planning something for the first couple of days. Train your mind to sit and write at a certain time of day, every day, and you’ll see results.
Or, find content from other places on the web. Go to one of the free article directories, and find content that’s pertinent to your niche. Be sure to use the whole article, if you do this. Add a paragraph of introduction at the beginning and a paragraph after the author’s bio box at the end, and wrap the article in your own words. If you use other people’s words any other way, be sure to use less than 10% or you’re plagiarizing. If you want to use any more than that, ask the author. And always give credit where credit is due.
But if you’re still not convinced that you can write even a paragraph, hire a ghostwriter. You can find people at Elance.com or Craigslist.com who will do the writing for you. When you buy their work, be sure you’re buying “all rights,” which means you can use the work any way you wish. You can rewrite it. You can put your name in the byline. You can alter the article to suit your purposes. All rights even means you can sell it and keep all the money. If you can afford a ghostwriter, it will save time. You don’t have the know-how to set up a blog: More baloney. You can do it! If you have cPanel hosting, you have a program called “Fantastico” installed there. So, log into cPanel and find it. When you open it, you’ll see something like “WordPress 2.0″ and install or something similar. Then, you’ll be asked to fill in some information and voila! You have a blog. Customization will be a problem, if you don’t know some HTML, so you may want to hire somebody to help you with that.
If you need a tech person to do these things, try RentaCoder.com to find one. It should be fairly inexpensive.
You think you don’t have the time:
You don’t have the time NOT to run a blog. They’re great for many reasons. We’ve already discussed how search engines love them. When you put a link to your main site on your blog, you’re getting a one-way link, if you don’t make the mistake of linking back to your blog from your website. One-way links are search engine optimization (SEO) gold. Each link back to your site counts as a vote. The more votes you have from other sites, especially if you didn’t vote for theirs in return, increase your page rank and your standing. But the best thing a blog will do is send traffic to your squeeze page Sign up for some Web 2.0 sites, like Technorati.com, StumbleUpon, and Digg, too. you’ll get a ton of traffic via your blog this way, too.
Remember, people have to find your squeeze page to make use of it. You need to take action to see that your site gets noticed, and blogs are a great way to do that. Get your blog rolling and you’ll see increased traffic, as soon as overnight.
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